With the advent of the social web, the opportunities have magnified to get exposure to your targeted traffic to your product on the internet. Today, marketing on the World Wide Web is a lot easier, and different than what it used to be say, seven years ago.
In the social revolution, Twitter happens to be a big help with internet marketers that are looking to tap into their market. A micro blogging service like Twitter, not only helps you get direct exposure for your product or service, but allows you to connect with prospects and build a relationship with them.
Grow Followers by Giving Value
One method is to start following those in your niche to then have them follow you back. Well, there’s a particular flaw with this method and that is, the kind of followers you get like this are targeted, but not very responsive.
It’s basically “you scratch my back, and I’ll scratch your back” approach. So how to you gain followers that are worth it? Give away value! When you tweet stuff that’s actually liked by people, you’ll see that a good number of them will re-tweet what you share with them, which will obviously give you more followers.
Use Your Real Picture
One of the issues that people face on the Internet is that they find it kind of difficult to trust others; so if you want to win their trust on sites like Twitter, you should sound and look as real as possible. Using your own picture that’s real will make your followers believe that you indeed are someone they can see and trust, and not someone who’s trying to scam them.
The most important thing you can do at Twitter is work on creating positive relationships, and that will give you an immense edge on your competition. It’s critical that you’re transparent on Twitter because people want to interact with genuine individuals. You simply must avoid being a business and concentrate on the more human aspects of marketing. Nobody appreciates being sold, but they will appreciate the person who is out in front of his or her business.
To sum it all up, you can stand out by doing small things with your Twitter account. Twitter can help you take your business to the next level but helping you brand it, and effectively grow with your target market. Have you been waiting for a social tool to interact easier with your prospects or customers, then this is the tool you have been waiting for. You can describe Twitter as a micro blogging service as well a full management system for businesses!